What you need to know about website audits to improve SEO

This will ultimately help you improve your SEO Anomaly strategy by identifying what’s driving results and where to focus next. These issues can impact search engine rankings and user engagement. Document all findings in a spreadsheet, noting pages that need updates and prioritizing them based on their importance, such as high-traffic or core pages.

A more conservative approach can still deliver results with consistent optimization and targeted efforts over time. In today’s digital marketing landscape, running on HTTP is a decided no-no. HTTPS is faster, more secure, and is one of Google’s ranking signals.

How to Do SEO On Your Own in 13 Steps

People don’t want to enter sites where their information is at risk. Likewise, Google doesn’t rank sites unless they are secure for users. They want users to have a positive experience, so you need a site that loads quickly. People will bail on your pages if they take too long to load, so you’ll want to optimize your site speed to give your audience a good experience. If you have a majority of short-tail keywords, which only contain one or two words, you’ll want to rethink your strategy.

• If first link priority applies, any featured image that’s missing alt text is creating a “first link” with ZERO anchor text.
• Improve internal linking to your other articles to increase topic relevance and site structure.
• A robots.txt file tells search engine spiders which pages they can crawl so they won’t overload your site.
• Ready to conduct a competitor analysis but don’t know which tools you can use to check website traffic?

You can also use tools like Ahref’s backlink checker to take the guesswork out of analyzing the value of the links you gathered. We won’t waste your time with sales folks who don’t know what they’re talking about. You’ll sit down with a REAL digital marketing expert who will work to understand your business, your needs, and your goals. This invaluable information enables you to make informed decisions, refine your SEO strategy, and improve your website’s overall performance.

Epiic performs comprehensive SEO audits for businesses operating in all industries. We help businesses in retail, finance, manufacturing, and more. Whether you have a small business or a multinational ecommerce brand, an expert website audit service can help you rise above your competitors online. Our comprehensive SEO audit explores on-page, off-page, and technical aspects to pinpoint problems and uncover opportunities.

They skip essential keyword research, overlook keyword mapping, and fail to optimize their key pages first. Without this structure, you’ll be guessing and hoping your pages rank for terms that may not even match your content. The bottom line here is that you should always base your decision to optimize Core Web Vitals on your specific audience’s needs and real user data – not just industry trends. If your users live in urban areas with reliable high-speed internet, Core Web Vitals won’t affect them much. But if they’re rural users on slower connections or older devices, site speed and visual stability become critical. In this case, you need to ensure that Google prioritizes and crawls important pages frequently without wasting resources on pages that should never be crawled or indexed.

For users, it’s going to stand out more when they are scanning the page. But if you have blank header tags — or header tags with images in between (which are basically also blank) — then you might lose the snippet. So I’d recommend filtering the sheet to only show images that are missing alt text and included in at least one post. Clicking on “Search” and then checking “Enable advanced filters” allows us to filter the sheet to show only images which are currently used as the featured image. This is why the first thing I did was fill in alt text for all featured images.

Miscellaneous on-site factors

A love for business and competition is what fuels Robb to create dynamic marketing plans to help his clients grow exponentially. Let’s explore how to choose the best one for amazing results. „SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.“ Utilize an SEO analyzer to monitor and analyze all the backlinks you have found or built for your website. Be the first to know when the links get lost and bring them back to life.

Ahrefs

If you want to rank in the first search result, however, you need to maintain a website that follows SEO best practices. In fact, 91% of businesses say they are happy with the ROI they received from the improvements they made to their SEO strategy based on suggestions from their SEO audit. Depending on your business, you may find a small agency meets your needs and budget. For example, a small agency is often an excellent partner for a startup.

An SEO budget is more than a financial plan; it’s a blueprint for business growth. When done right, it gives you the clarity and confidence to invest where it matters most. Gordon Donnelly is a growth marketing leader who proudly started his career at WordStream. Today, you can find him creating content, hanging out in the lineup at Venice Breakwater, or helping startups go to market and scale through full-funnel demand generation. You’ll then want to scour the search index for places where non-HTTPS URLs appear. You can use the Index Status report in Search Console to see which version of your site’s URLs are canonicalized.